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Less is Always More

I know I've made the mistake dozens of times. Adding more and more features to a site thinking I'm enhancing the user experience. The more the merrier right? Well, not exactly.

Going back to what we talked about in 'Avoiding Visitor Fatigue', sometimes taking the simplistic approach to creating a site is just what we need to drive results, and this applies to all areas of web development.

Here's an example of how 'more' can really just be more complicated.

I used to work at an agency whose site was extensive, to say the least. To find a certain product on the site, you would have to move a slider to set your price point. The issue is, this slider never really let you set the real price you were going for because of how accurate you had to be with its placement. This meant you were shown products that were way out of your range just because you couldn't fine-tune your motor skills to fit the slider. The idea was great on paper but a disaster in execution.

This example of more 'innovation' in the visitor's experience just led to something that was just confusing and ineffective in helping a customer find the products they wanted.

When you're designing your site think about it in the following way; "How can I get my visitor from point A to point B in the easiest and fastest way possible?" This will let you limit the number of design elements and maybe even pages that you're incorporating into your website.

Simplicity is always the way to go in web design. So, Keep It Simple Stupid!

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